Leveraging Human Behavior to Create Powerful Advantages in the Workspace
In the modern corporate landscape, merely clocking in and out isn’t the ticket to success. To truly grow in your career and manifest the outcomes you desire, you must harness the most predictable element in any business setting: human behavior. By mastering communication, nurturing your reputation, and delving deeper into human connection, you can carve out a significant advantage in the workspace.
1. Communication is More Than Words
Effective communication transcends mere verbal exchanges. A staggering 55% of communication is non-verbal, rooted in body language. Another 38% hinges on tonality, underscoring the importance of how something is said. This is precisely why emails or texts, devoid of tone, are dangerous in business. A seemingly innocuous message might inadvertently derail a deal or strain a relationship.
Furthermore, it’s crucial to avoid making assumptions based on personal biases. We often believe we have a grasp on a situation or individual, but our perceptions can be clouded by our own experiences and beliefs. As the adage goes, “We don’t see things as they are; we see them as we are.”
2. The Power of Reputation in the Digital Age
In the digital era, your online presence is akin to the front page of a newspaper. What story are you telling the world? Platforms like LinkedIn, Twitter, and Instagram offer glimpses into our professional and personal lives. The notion of “that’s my personal life” no longer holds water. Every post, like, and share contributes to the mosaic of your digital reputation.
However, authenticity is paramount. Crafting a disingenuous online persona is not only exhausting but also transparent to the discerning eye. While it’s essential to be genuine, it’s equally crucial to tread carefully. A misplaced comment or an ill-advised post can distort perceptions, leading to misconceptions about your true character.
3. Understanding and Leveraging Human Nature
At the heart of human interactions lies a phenomenon known as spontaneous trait inference. This psychological process involves instantly attributing characteristics to someone based on minimal information. For instance, if someone is seen helping an elderly person, they’re immediately labeled as kind or compassionate. By being aware of this, you can present yourself in ways that align with the traits you want to be associated with, effectively leveraging this cognitive shortcut to your advantage. Again, it’s not about doing “things” that make you appear a better person. It’s about understanding how people think. So having top of mind awareness on your actions regardless if you believe someone is watching you will drive your reputation as well as your own confidence. The basic rule is, “If your gut says you should say it or do it, make it happen.”
Moreover, it’s essential to dispel the myth that others are vastly different from us. At our core, we all grapple with the same fears: “Am I good enough?” and “What if I fail?” Recognizing these universal insecurities allows for deeper connections and more effective communication.
Crafting Your Ideal Environment
To sculpt your ideal professional environment, you must first reverse engineer your aspirations. What status, position, or reputation do you covet? Once you’ve crystallized your goals, chart out the requisite actions. Then, weave a strategy around the aforementioned principles to propel you towards your objectives.
When we have a better understanding of how to leverage human behavior everything changes. It’s not just an advantage; it’s a necessity. By honing your communication skills, managing your digital reputation, and tapping into the intricacies of human psychology, you can not only navigate but also get more wins in your life personally and professionally.
Almost every “Professional Speaker” on the planet claims they’re number one in whatever topics they speak on. It’s not how many books you’ve written that matters, but rather what best practices you can transfer to the audience, based on a proven track record.
This is where Brian Parsley isn’t your ordinary presenter. He began his career selling door to door over 30 years ago. Since then he’s been a serial entrepreneur, building three highly successful organizations and selling two over the past two decades.
Brian is currently a managing partner in the global consulting firm, The Constance Group. His work has given him the opportunity to share his methodology and allowed him to use his gifts of teaching and speaking on an international platform on topics of sales optimization, building loyal customers, and leadership strategies that drive profits.
He teaches behavioral science around why people do what they do and how to manipulate challenging scenarios with good intent. His messages are powerful but filled with humor and stories so they resonate and can be recalled.
Fun fact, Brian has close to one million followers on TikTok doing fun pranks. He may be in his 50’s, but he’ll never lose his sense of humor.