The pursuit of success is a common goal most of us have. We are constantly striving to achieve more, to be more, and to do more. However, success is not something that can be chased. It is not something that is out there waiting to be found. Success is something that is attracted to us. I know that sounds backwards though.

Success is attracted to those who make themselves attractive to it. In other words, success comes to those who become the kind of person that success is looking for. This means that we must focus on being the best version of ourselves, not on chasing after some external goal.

There are three things we can do to increase our personal value and make ourselves more attractive to success:

1. Cultivate a positive mindset

A positive mindset is the foundation of success. When we believe in ourselves and our abilities, we open ourselves up to a world of possibilities. We are more likely to take risks, to try new things, and to learn from our mistakes. A positive mindset also helps us to stay motivated and to keep moving forward, even when things get tough.

2. Invest in your personal development

Just as a business must invest in its employees, we must invest in ourselves. This means taking the time to learn new things, to develop new skills, and to expand our knowledge. It also means taking care of our physical and mental health. When we invest in ourselves, we become more valuable to ourselves and to others.

3. Serve others

This is a biggie! One of the best ways to make ourselves more attractive to success is to serve others. When we help others, we not only make their lives better, but we also make our own lives better. Serving others makes us feel good about ourselves and it also helps us to develop new skills and relationships.

In addition to these three things, there are a number of other things we can do to increase our personal value. These include:

  • Becoming an expert in your field
  • Building strong relationships with those around you
  • Being reliable and trustworthy

When we focus on becoming the best version of ourselves, we are putting ourselves in a position to attract success. Success is not something that happens by accident. It is something that we create for ourselves.

If you want to succeed, you must first become the kind of person that success is looking for. You must be the person who is willing to put in the hard work, who is willing to take risks, and who is willing to never give up. When you do this, you will find that success will naturally come to you.

So, stop chasing success! Become the kind of person that success is looking for and you will find that success is more easily attainable than you ever thought possible.

As a co-founder of The Constance Group, I'm at the forefront of revolutionizing sales and leadership strategies worldwide. Our difference? The proprietary "Sales Funnel©" methodology—an innovative approach that significantly enhances selling processes, complemented by our programs in leadership, negotiation, and sales development. Our distinct edge lies in our personalized approach. Prior to any keynote or workshop, I personally collaborate with stakeholders and attendees to develop a tailored, impactful program. This commitment goes beyond content delivery; it’s about crafting actionable insights that participants can immediately leverage for real-world impact. Rooted in behavioral science, our strategies offer profound insights into human behavior, empowering your team to navigate complex scenarios with positive outcomes. Our sessions are designed to be engaging and memorable, mixing potent messages with humor and narratives that not only resonate but also inspire lasting change.